When a country is inclined to move towards a change, it doesn't care for the obstacles that may be in it's way - it only sees a target which it looks to achieve with the best resources that it has, same can be said for the current state of our country.
Our honorable Prime Minister Mr.Narendra Modi has time and again showered light on the issue of "cleanliness" and why it's an integral part of life to live in a clean surrounding - it cannot be emphasized enough be it from general perspective or from spiritual perspective, the important of a clean surrounding is so vital that one just cannot ignore it.
I for one feel that the coming generation is a lot more active when it comes to being part of initiative such as this and so are brands like Strepsils, which has come up with the initiative of "#AbMontuBolega" - it is a campaign that showcases a changing India, an India which doesn't sit idle and see things happen but instead, it stands up and delivers to it's promise of "change". No more are we "fine" with seeing things happen the wrong way, we want things to happen in the right way and regardless of the challenges, we're ready to put in the extra steps.
The #AbMontuBolega campaign says "keep calm and speak up" and that's what we all need to do, when our Prime Minister is giving importance to this issue, it's our duty to do the same. Be it even in a small way, but everyone shall come forward and be a part of this.
Your galli, nukkad, mohulla, street, apartment, bungalow - use as many fancy words as you like but there sure are areas near and around you which needs to be cleaned, isn't it the duty of yours and mine to clean these areas! Isn't it ironical that a country which was once referred to as "sone ki chidiyan" faced today the hard reality of being a country that's nowhere as clean as it should!
Just like Montu, I too have decided to raise my voice for the better and spread the word among my friends and I already am. My friend circle often discusses on these issues and does it's best to spread the awareness of the same. Even in my own house whenever I see a piece of paper lying around of a pack of chips thrown here and there, I pick it up myself and throw it in the dustbin and it's small steps like these that take the initiative from small scale to large scale - which is the main aim behind it.
It's the face of India that we're changing. Get ready folks, India is getting clean and we're raising our voice for each one of us to be a part of this.
Do checkout the campaign site > http://www.abmontubolega.com/ and follow Strepsils on Facebook and Twitter.
Our honorable Prime Minister Mr.Narendra Modi has time and again showered light on the issue of "cleanliness" and why it's an integral part of life to live in a clean surrounding - it cannot be emphasized enough be it from general perspective or from spiritual perspective, the important of a clean surrounding is so vital that one just cannot ignore it.
I for one feel that the coming generation is a lot more active when it comes to being part of initiative such as this and so are brands like Strepsils, which has come up with the initiative of "#AbMontuBolega" - it is a campaign that showcases a changing India, an India which doesn't sit idle and see things happen but instead, it stands up and delivers to it's promise of "change". No more are we "fine" with seeing things happen the wrong way, we want things to happen in the right way and regardless of the challenges, we're ready to put in the extra steps.
The #AbMontuBolega campaign says "keep calm and speak up" and that's what we all need to do, when our Prime Minister is giving importance to this issue, it's our duty to do the same. Be it even in a small way, but everyone shall come forward and be a part of this.
Your galli, nukkad, mohulla, street, apartment, bungalow - use as many fancy words as you like but there sure are areas near and around you which needs to be cleaned, isn't it the duty of yours and mine to clean these areas! Isn't it ironical that a country which was once referred to as "sone ki chidiyan" faced today the hard reality of being a country that's nowhere as clean as it should!
Just like Montu, I too have decided to raise my voice for the better and spread the word among my friends and I already am. My friend circle often discusses on these issues and does it's best to spread the awareness of the same. Even in my own house whenever I see a piece of paper lying around of a pack of chips thrown here and there, I pick it up myself and throw it in the dustbin and it's small steps like these that take the initiative from small scale to large scale - which is the main aim behind it.
It's the face of India that we're changing. Get ready folks, India is getting clean and we're raising our voice for each one of us to be a part of this.
Do checkout the campaign site > http://www.abmontubolega.com/ and follow Strepsils on Facebook and Twitter.
